Elevate Your Game

Project Overview

For the 2019 SDSU Basketball Campaign, we were given the opportunity to lead creative direction. This role included logo design, photo composition, scheduling models, facilitating photoshoots, and designing various other marketing and design assets. Marketing assets consisted of display windows, tall signs, stanchions, fliers, mezzanine banners as well as digital screens, splash pages and email marketing for the web. Design assets including the print, production, and installation of campus signage, windows, and displays.

We were assigned the task of creative direction, logo design, photo composition, and designing various other marketing and design assets. Marketing assets consisted of display windows, tall signs, stanchions, fliers, mezzanine banners as well as digital screens, splash pages and email marketing for the web. Design assets including the print, production, and installation of signage and displays.

Commercial Video

We assisted with creative direction and motion design to create a promotional video for the upcoming season. The video was directed, edited, and executive produced by Sean Brandt of Aztec Shops Ltd.

Website Assets

Digital banners were created to display on shopaztecs.com for each product category on the mobile responsive site.

Splash Banners

Each website banner showcased different products for the following categories:

• Main Page
• Men's Page
• Women's Page
• Kid's Page
• Alumni Page
• Gift Page

Email Designs

We designed emails to send out to a mailing list of over 50,000 subscribers in order to drive traffic to the website.

‍

Vertical Webcards

We created a series of digital web cards and vertical print banners to showcase individual models and products. The shots were athletic and dynamic, adding to the 'One City One Team' theme.

In-Store Signage

The final step was to design and produce marketing applications, including a series of physical displays and signage around the SDSU campus, to promote the 'One City One Team' campaign and drive traffic to the store. These marketing applications consisted of:

• Window Displays
• In-store banners
• Center store displays
• Hanging banners
• Plexi-glass panels